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Content Calendar Proposal · May 2026
▪ Proposal · Content Operations Reset

The Weekly
Rhythm.

A 7-day content cadence built around Project Wellbeing's brand pillars — so every day has a format, every shoot has a purpose, and every post lands on rhythm.
7
Posts Per Week
5
Format Categories
30
Shorts Per Month
16h
Shoot Time Per Month
▪ The Calendar

The weekly rhythm.

One format per day. Every week. Pillar tag noted on each card so the team always knows which lane it's serving.
MON
LIFESTYLE / ENERGY
Monday
Hype Reel
30–60s · fast-cut energy reel
Set the tone for the week. Training footage, athletes mid-set, facility motion, soundtracked. Built for Monday-morning scrolls — high energy, no talking, momentum on day one.
EDIT BURDEN · HIGH
TUE
EDUCATION / SCIENCE
Jeff Nippard
Style Breakdown
60–90s · vertical talking-head + B-roll
Sean breaks down a science topic — HBOT, Zone 2 cardio, fascial work, longevity. Studies cited, data visualized. The flagship "we know our stuff" post.
EDIT BURDEN · HIGH
WED
TRANSFORMATION
Client
Testimonial
30–60s · vertical talking-head
Real client or athlete on camera with a specific data point. "VO2 max up 12% in 8 weeks." Not "I feel better." Proof, not promises.
EDIT BURDEN · MED
THU
SERVICES · PERFORMANCE
Performance
Modality
45–90s · vertical service demo
The performance side of the service stack — HBOT, VO2 testing, DNA panel, fascial work, BrainTap. What it does, who it's for, the science. Drives high-value bookings.
EDIT BURDEN · MED
FRI
PODCAST DROP DAY
Podcast
Drop Day
Teaser on socials · longform to YouTube
Friday is podcast day. 60–90s teaser cut hits IG / TikTok / FB Reels — sharpest hook from the episode, CTA back to YouTube. Same day, the full longform episode publishes on YouTube.
EDIT BURDEN · MED
SAT
LIFESTYLE / VEGAS
Weekend
Hype Reel
30–60s · fast-cut energy reel
Training footage, athletes mid-set, facility motion, soundtracked. Owns the weekend mood. Highest virality potential — built to be shared, not studied.
EDIT BURDEN · HIGH
SUN
SERVICES · RECOVERY
Recovery
Modality
45–90s · vertical service demo
The recovery side of the service stack — cryo, sauna, red light, cold plunge, breathwork. Calmer pace than Thursday, but same spotlight format. Closes the week on the recovery brand.
EDIT BURDEN · MED
▪ Format Specs

Built so anyone can pick it up.

Each format has a locked recipe — length, components, edit time. Anyone on the team should be able to pick up Tuesday's format and know exactly what they're building.
TUE · JEFF NIPPARD STYLE

Education Breakdown

60–90s · vertical 9:16 · captions baked in

Sean (or a guest practitioner) delivers a science breakdown. Format follows the Nippard formula: hook with a counter-intuitive claim → break down the science → cite the source → show it applied in our facility → CTA.

Hook
First 1.5s, counter-intuitive
B-roll
Facility footage, equipment in use
Graphics
Study citation + data overlay
Edit time
3–4 hrs per piece
WED · TESTIMONIAL

Client / Athlete Spotlight

30–60s · vertical 9:16

Real client on camera. One specific data point or transformation. Optional: split-screen with the protocol footage (Sean treating, athlete recovering, etc.) Always a number. Always permissioned.

Hook
Client's name + outcome data
Length
45s sweet spot
Graphics
Data point graphic at end
Edit time
2 hrs per piece
THU · PERFORMANCE MODALITY

Performance Spotlight

45–90s · vertical 9:16

The performance side of the service stack on rotation. Service in action, narrated by Sean or the practitioner. "What it does · who it's for · the science · how to book." Each modality gets its own franchise episode.

Rotation
HBOT · VO2 · DNA · Fascial · BrainTap
CTA
Direct to booking link
Graphics
Service name + "Who it's for"
Edit time
2–3 hrs per piece
FRI · PODCAST DROP DAY

Teaser + Longform Release

60–90s teaser on socials · full episode on YouTube

Friday is podcast day. Teaser cut goes to IG / TikTok / FB Reels — captions baked in, sharpest line in the first 1.5s, CTA back to YouTube. Same day, the longform episode drops on YouTube for the audience that wants depth.

Teaser
60–90s vertical, 2-up speaker layout
Longform
Full episode, 16:9 YouTube
CTA
Teaser → "Full episode on YouTube"
Edit time
1 hr teaser + longform
SUN · RECOVERY MODALITY

Recovery Spotlight

45–90s · vertical 9:16

Same spec as Thursday but pulled from the recovery side of the stack — cryo, sauna, red light, cold plunge, breathwork. Slower pace and calmer narration. The recovery brand gets equal screen time to performance.

Rotation
Cryo · Sauna · RLT · Cold Plunge · Breathwork
CTA
Direct to booking link
Graphics
Service name + "Who it's for"
Edit time
2–3 hrs per piece
MON + SAT · HYPE REEL

Energy Cut

30–60s · vertical 9:16 · soundtracked · 2× per week

Fast cuts. Training footage. Athletes mid-set. Sled pushes, sprint work, cryo plunges, sweat. No talking. Music does the heavy lifting. Monday opens the week, Saturday owns the weekend — same recipe, fresh footage each time.

Audio
Trending track or licensed
Hook
Visual impact in frame 1
Graphics
Minimal — logo end card only
Edit time
3–4 hrs per piece
▪ Pillar Mix

What the 7-day rhythm produces.

Each week — by design, not luck — the channel covers all five brand pillars. The audience always gets the full picture of who Project Wellbeing is, not just the loudest piece.

Weekly Pillar Distribution

EDUCATION · 29%
MODALITIES · 29%
HYPE / ENERGY · 29%
TRANSFORMATION · 14%
Education — Tue (Jeff Nippard) + Fri (Podcast)
Modalities — Thu (Performance) + Sun (Recovery)
Hype — Mon + Sat
Transformation — Wed (Testimonial)